Pomponazzi Home & Life : Why Korea? What does success in South Korea imply?

Pomponazzi has launched its sub-brand Home & Life, and decided South Korea as its first market. In less than a year, Pomponazzi's new project Home & Life has achieved a great success of awarding the honorable "2021 Korea Brand Leader Awards" by two main products, Living Coat and Leather Coat, becoming the bestsellers in Korean living supplies market.

Then, why Korea?

There is a meaningful reason to start a new project in South Korea. South Korea, along with Singapore, is a strategic market for many companies. Many brands highly consider these two countries as markets of experiment to check the competitiveness of any new product.

Two aspects of these two countries lure many brands around the world. First is having one of the highest purchasing powers, and second is having a close-to-ideal sized market for fast outcome and response. 

What does it imply?

A success in Korea implies that any certain product's competitiveness is approved, and there is a higher possibility of greater achievement in the world market.